The YMCA required a revamping of its online presence to accompany the launch of its new brand (Designed by Siegel+Gale). The new brand provided many challenges as the identity works with 5 different color systems. Each of which needed to be represented equally while not being associated with any particular part of the site.
The site also needed to be simple and clean while communicating The Y's warm, welcoming voice. [www.ymca.net]