Cumbrae’s is a high-end butcher shop whose owner is an industry pioneer, one of the first to raise meats using natural practices. The identity juxtaposes the brand’s sense of swagger and innovation with a contemporary voice and presence. A traditional stamp reinforces the owner’s proud legacy as a third generation of butchers. The branding extended into staff uniforms, the interior of a new flagship store and a packaging system for the comprehensive range of products. We also developed and helped launch a branded line of essential spices
