Arborea is an Italian dairy products brand based in Sardinia which recently wholly rebranded
and repositioned with great success.
A great focus has been given on packaging design and illustrations on all media.
The result is a fresh tone of voice which is quite unique for its category, especially in advertising, where
illiustration style is supposed to change each year to deliver everytime a brand new imaginary.
To emphasize this imaginary we did a storytelling-movie based on real facts happened in the Arborea's land.
This short video tells the real story of Arborea in a funny and unusual way.