Truckers spend a great amount of their lives on highways. It's hard for them to keep in touch with their families. Even to stay connected with the company is not always possible, especially when abroad. Freeway wanted to make truckers’ lives easier. That’s why they have developed a SIM card with which truckers can stay connected in more than 40 European countries. Without any roaming charges.
moodley brand identity tried to understand an international trucker’s way of life and created a brand matching this lifestyle. Corporate design, naming, website and documents directly address the truckers and ensure that freedom becomes perceptible. We know: SIM cards of the future have to be adjusted to the users themselves.
Branding by moodley brand identity.