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    Truckers spend a great amount of their lives on highways. It's hard for them to keep in touch with their families. Even to stay connected with th… Read More
    Truckers spend a great amount of their lives on highways. It's hard for them to keep in touch with their families. Even to stay connected with the company is not always possible, especially when abroad. Freeway wanted to make truckers’ lives easier. That’s why they have developed a SIM card with which truckers can stay connected in more than 40 European countries. Without any roaming charges. moodley brand identity tried to understand an international trucker’s way of life and created a brand matching this lifestyle. Corporate design, naming, website and documents directly address the truckers and ensure that freedom becomes perceptible. We know: SIM cards of the future have to be adjusted to the users themselves. CREDITS Client: Freeeway GmbH Creative Direction: Mike Fuisz Art Direction: Natascha Triebl Graphic Design: Britta Fuchs, Viola Prüller, Natascha Triebl Director Digital: Tomaz Berkopec, Birgit Taucher Programming: Marcel Seelig, Caihui Yang Text: Matthias Alber Project Managament: Jasmin Gottfried Read Less
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Freeeway
Branding
Truckers spend a great amount of their lives on highways. It's hard for them to keep in touch with their families. Even to stay connected with the company is not always possible, especially when abroad. Freeway wanted to make truckers’ lives easier. That’s why they have developed a SIM card with which truckers can stay connected in more than 40 European countries. Without any roaming charges.
 
moodley brand identity tried to understand an international trucker’s way of life and created a brand matching this lifestyle. Corporate design, naming, website and documents directly address the truckers and ensure that freedom becomes perceptible. We know: SIM cards of the future have to be adjusted to the users themselves.
 
CREDITS
 
Client: Freeeway GmbH
Creative Direction: Mike Fuisz
Art Direction: Natascha Triebl
Graphic Design: Britta Fuchs, Viola Prüller, Natascha Triebl
Director Digital: Tomaz Berkopec, Birgit Taucher
Programming: Marcel Seelig, Caihui Yang
Text: Matthias Alber
Project Managament: Jasmin Gottfried