Biarritz Airport B2B Campaign for Routes 2015
39
1
0
Published:
  • Add to Collection
  • Tools Used
  • About

    About

    Basque Country is usually seen thru a "cliché" prism. It's all about surf. Of course it is, but Biarritz and its surrounding region has much more… Read More
    Basque Country is usually seen thru a "cliché" prism. It's all about surf. Of course it is, but Biarritz and its surrounding region has much more to offer. Time to update your knowledge about Biarritz! Made with care and love by Alice Vedrine in Biarritz, featuring Joël de Rosnay and André Plumcocq, courtesy Col Yep_de Rosnay. Read Less
    Published:
objective(s)
- Position itself as a key player in the Regional Market.
- Modernise the image.
- Boost New routes openings. 
 
solution(s)
Branding pass created a new visual identity that is in line with the "clichés" usually depicted about Basque Country. All is about surf, of course, but the region has much more to offer. 
 
 
results(s)
Let's trust development team, and it will be a success at Routes Europe 2015.