In 2013, Foossa participated in an interagency initiative spearheaded by Edelman to articulate and clarify the brand identity of the International Fund for Agricultural Development (IFAD), a specialized agency of the United Nations dedicated to eradicating rural poverty in developing countries. In 2014 working in collaboration with the illustrators and animators at Envisualize, we produced the animated video "Making Good Things Grow" to explain the breadth of IFAD's work and to bring the refreshed brand identity to life.