Personal Branding
The aim of this project was to create an identity that I felt represented myself, the way I work and the ethos that I bring to each and every project. My design idol is Dieter Rams and I am a firm believer in his 10 principles of good design. The clean and simple designs of Dieter Rams are a huge influence to me and I wanted to reflect this in my personal branding.
I start every project with sketching to quickly get any ideas down on paper (occasionally I will do mind maps to give me some starting points in the idea generation stage).
After this I take some of the stronger ideas and develop them abit further through more sketching to see if they have any potential.
I opted for a monogram that incorporates my initials in a simple but effective flowing form.
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