Ready, Set Brazil is a mobile racing game for iOS and Android realeased for the 2014 World Cup. Ambiented in the marvelous and tropical lands of Brazil. You can race against thematic cars of each one of the participating teams in the competition.
You can also choose to play with the Pope mobile and a Rio carnival thematic car.
Use powerups to take advatange during the race, take detours, grab coins and feathers to upgrade your car and unlock new ones!
You can also choose to play with the Pope mobile and a Rio carnival thematic car.
Use powerups to take advatange during the race, take detours, grab coins and feathers to upgrade your car and unlock new ones!
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For this project, I was in charge of the main visual concept and styling. Also the design and interaction of the UI and some in-game items.
For the logo design in Ready, Set, Brazil; I was looking for that tropical, colorful, and unique Brazilian vibe but always having in mind the color palette used in the 2014 World Cup since the game is was intended for the release during the event. Bold and rough typography remembers the graffities and cultural richness of the country and also some touristic landmarks on the background.
Some unused characters emoticons developed for interactions between users.
Various items, icons and badges used in the game
