Dum Nim Dum // FBAUP + Ramos Pinto 2015
Founded by Adriano Ramos Pinto in 1880, Casa Ramos Pinto rapidly became noted, at the time, for its innovative and enterprising strategy.
A forward thinking strategy, based on the modernisation of selection, the continuous wine research and the special care which Adriano Ramos Pinto devoted to the packaging and promotion of his wines are now reflected on initiatives like this one to continue its History.
Key concepts such as sensuality and refinement have always been a part of this brand's image and were brought back to life on this animation inspired by an old typical tiled wall. The re-interpretations of the characters can also be applied to other media, such as post-cards, wine labels and others.
Our main goal is to enhance the contrast between the old and the new, as well as the similarity between the tradicional and handmade square tile with the technological, impersonal pixel. That dissimilarity is also emphasised by the relation that the almost virginal nimphs establish with their less well behaved representations of our animation, that dance to the sound of trap music.
Developed by Ana Fernandes and Clara Silva
