Launched in October 2010. Adah inspires women to embrace their individuality with romantic and feminine pieces that bring eternal bliss to life. At the House of Adah, jewelry is crafted with the skill and passion of a master, creating beauty that endures forever. Chaiti Mehta Design took this belief of Adah and transformed it into using soft imagery of their jewelry pieces with minimal type. Use of raw sketches, old and new typefaces, was to tell a story since Adah's jewelry have always had a way to express something.