South Africa's official Shark Route
The ultimate shark diving adventure
The ultimate shark diving adventure
The time frame on this was agonisingly short, essentially having just two weeks to establish, develop and build the core brand for both The Shark Route and its parent company Oceans Discovery, while also creating an eight page brochure in time for Indaba 2011, South Africa’s biggest tourism expo.
We wanted something simple but bold, an identity which would distinguish us from the competition but not at the cost of accessibility, nor the awe-inspiring grace provided by the animals themselves. While The Shark Route’s debut at Indaba 2011 was kept low key, the response to both the tour and brand have been exceptional.
Man, I love sharks.
We wanted something simple but bold, an identity which would distinguish us from the competition but not at the cost of accessibility, nor the awe-inspiring grace provided by the animals themselves. While The Shark Route’s debut at Indaba 2011 was kept low key, the response to both the tour and brand have been exceptional.
Man, I love sharks.
