Reposition Long’s Horseradish as a high-end specialty food brand, appealing to affluent and discerning food enthusiasts that appreciate freshness and quality. The new brand positioning targets Long’s demographic and reflects its “new” brand face.

This campaign has been awarded with a One Show College Competition 2009 Merit.

Title:              "The good Horseradish"
Client:            Long's
Agency:          Miami Ad School Madrid / Madrid
Art Director:    Alberto Rivero, Jimmy Rodas
Writer:            Victor Blanco, Doris Soto