• Add to Collection
  • About

    About

    Youth Research, a brand of Youtholding, is one of the leading youth oriented research companies in Turkey with extended experience in trend watc… Read More
    Youth Research, a brand of Youtholding, is one of the leading youth oriented research companies in Turkey with extended experience in trend watching, youth insight, campaign strategy, focus audience segmentation, youth focused research and brand strategy. The brief was to re-design Youth Research’s logo, focusing more on “youth”, rejuvenating the company image from “formal” to “younger”. The defined keywords they wanted to include in the logo were “realtime”, “insight”, “strategy”. My approach was to create an identity that has a personal relationship with the “youth”. The culture of the researched generations had an “individual” identity understanding in common and what the company logo was saying needed to be personal for both the target and the brands that they were working with. Read Less
    Published: