“Frankfurt baut das neue Städel”  (Frankfurt builts the new Städel museum)wars the motto for the campaign that was to raise the money for the new building. The graphic idea – in form of the logo and poster – came from Ogilvy & Mather. I adapted it to dozens of different media. The biggest challenge was the concept for an information room in the old building, which later should bemove to a container.
Städel Museum
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Städel Museum

Fundraising campaign for a museum
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