Trans-Action

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Trans-Action

After a successful collaboration for the brochure of London Tradition the Trans-Action team asked Dutch Portfolio to redesign their website. The overall look had to stay the same only the technical features needed an update.

The requirements were:

— responsive design

— a list of stores including a map and search option

— the content can be easily managed

About Trans-Action

Trans-Action International Agents is the representative of exclusive (outdoor) brands in the Netherlands. The family business is run by Eva, Jos and Annelies Krom

The clothes are of high quality and great comfort, but with its own particular style and identity. Authenticity, quality and natural materials are the characteristics of the products Trans-action sells.

Redesign website

Trans-action was looking for a clean website with a clear composition and structure with the focus on the images and not on the text.

When we presented the sketches it came clear that the original black colour didn’t fit the new web design. After a colour analysis we chose a softer natural green colour.

The design of the website is kept simple so a variety of photos can be used. These photos came from the suppliers.

Website web development

Since the previous website was outdated, we chose the WordPress CMS for the new website. For the ‘find a store’ page we used a special plugin that makes it possible to easily manage the locations. The lay-out of the plugin is customised so it fits the Trans-Action look.

The content on the website is updated by Trans-Action and implemented into the new CMS by Dutch Portfolio. We also edited the logos of the suppliers and the images of the John Hanly & Co brand.

WordPress course

The team of Trans-Action had no experience with WordPress. Therefore they asked Dutch Portfolio for a WordPress course.

During the course the team learned the basics of WordPress and the special plugin. After the course everyone received an easy WordPress user manual.