Dan Costea's profile

Meet the Apples

MEET "BOT DE IEPURE" APPLE
KV PROPOSAL in order to create awareness about the Romanian apples used by Tymbark in their juices
MEET "FRUMOSUL DE VOINESTI" APPLE
KV PROPOSAL in order to create awareness about the Romanian apples used by Tymbark in their juices

 
MEET "GOLDEN DELICIOS" APPLE
KV PROPOSAL in order to create awareness about the Romanian apples used by Tymbark in their juices

 
THE BOOK OF ROMANIAN APPLES
A Tymbark compendium that educates consumers regarding the diversity of types and Romanian origin of apples used in Tymbark juices.
THE APPLE CATALOGUE
A collectible catalogue launched in partnership with a retail chain (ex: Mega Image), to promote the diversity of Romanian apples and educate about their superiority in taste and nutritional quality.
THE APPLE GLASS
Every drink that respects itself has its own glass, so we launch the Tymbark glasses - branded glasses that promote the apple characters.
SAMPLING KIT
In order to promote the apples found in the Tymbark juice, we won't sample apples, we will sample apple characters - apples disguised in Mr Delicios, Lady Golden or Good Ol' Starkinson.
Meet the Apples
Published:

Meet the Apples

Integrated campaign proposal for Tymbark. The brief: Educate consumers about the Romanian apples used in Tymbark juices. insight: Romanian apple Read More

Published: