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    Luerzer's Archive - King of Shaves
    Published:
Challenge:
Ad agency Creative Orchestra designed the packaging for the new Kings range of male toiletries from King of Shaves. Our brief was to create some ads to help launch the new brand.

Solution:
We decided to use the characters and style from the packaging to make it instantly identifiable with the product. But we wanted to have some fun and make the campaign stand out, so we used Victorian repartee in modern situations. Perfect for 'Today's Gentleman'.

Result:
All 3 ads were featured in Luerzer's Archive 2011, and the Kings range is now established enough to be stocked in Boots.