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    Vergin Media - Social
How could Virgin Media's social activity become more relevant, popular, creative, and most importantly, do this consistently?

The 'Virgin Media Newsroom'. Creatives and designers sitting and working together at high speed, reacting to topical events to create fun social content. 

Because of the strong results, newsroom is now the way that Virgin Media run their social activity. The diving ad for example went viral, got picked up and shared by some influential sites, and got over 5,000 likes in less than 24 hours. Finally, and always the sign of a good ad, it got pulled because of a complaint.