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Merchandising - Tommy Hilfiger - A/W2014

Tommy Hilfiger
Sportswear
Classic American Prep, Smart Jeans, Tailored Fitted Shirts, Coloured chinos, Red White and Blue
Statement Denim Table  
 
Colourful Statement Denim Table  
 
Statement Mannequins showcasing the most expensive items
 
 
 
Collection Grouped together to show a colour story, Front facing hanger a fully dressed to inspire customers
"wardrobe" Your rails to help with add on sales, and help the customer visually see what goes together, help them pick an outfit.
 
Strong signage showing promotions, try mixing promotions with full price to get add ons with a higher price point.
 
Gifting Table-  Christmas gift ideas for customer to see gift wrapping, promotions and stocking filler items. Autumn/Winter 2014
Hilfiger Denim
American Cool with a Urban Edge, Distressed Denims, Preppy with an edge of cool, younger generation, T-shirts and heavy knits.
Showcase our most on trend item, layering you front facing rail shows an outfit ready to buy
 
Symmetrical folding catches the eye, look neat and tidy and also easy to shop
 
 
 
Roll up denim to show the under shelf but to also to show more detail and give the customer ideas on how to wear something classic, differently.
Merchandising - Tommy Hilfiger - A/W2014
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Merchandising - Tommy Hilfiger - A/W2014

Some Images of the visual Merchandising i have done while working on Tommy Hilfiger

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