The identity represents someone going through the steps of Life Far Out by finding oneself, connecting to other like-minded people, and checking off items from your bucket list everyday. The co-founders wanted to be sure that the company identity maintain their laid-back but serious vibe.

Life Far Out did what most small business strapped for cash do, create a website on their own through a free site. I was able to take their existing content and give it a makeover. The results: a clean and professional looking website to match their new identity.