This year I've had an opportutnity to direct and produce a very short TV AD for International Fair for Construction Machinery, Vehicles and Specialized Equipment.
The concept was simple - let's have fun with the idea of Shadow Play.
The begining was to make some creative laboratory over the "how" aspect. Here you have some tests.
Taking the inspiration from this years background key visual that you can see below:
We decided on the final aesthetics. Hope you like it.