In-Edit Nescafé 2014

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Music for your eyes

In-Edit Chile

In-Edit is a musical documentary film festival held for years in countries like Spain, Chile, Brazil and Colombia. For its 11th edition in Chile, we decided to base ourselves on the slogan "music for your eyes" looking for a cool way to express this combination of film and music, sight and hearing. We also wanted the festival to get closer to people, making it more accessible. Thus, we find a key visual that works as a metaphor: the eyes of the musicians. The visual part of the festival is represented through the eyes and the musical part, through the iconic and recognizable features of the musicians.

The campaign consists of a collection of musician portraits; some of them iconic musicians and others present in the festival program. The focus of the artwork is the look of the musicians. Each piece works together and independently, composing a fresco that we distributed throughout the city, giving color to the streets. We also emphasized the collectible nature of the portraits designing t-shirts, tote bags, masks and custom invitations.

In-Edit @ GAM in Santiago de Chile

In-Edit @ Centro Arte Alameda in Santiago de Chile

COMMERCIAL
For the commercial, we animated the musicians portrayed in the print to create a tour through the festival program. Through this motion graphics we created a set of glances between musicians, chaining each sequence and explaining the concept "music for your eyes". Each musician presents one of the festival films according to their moves and personality.

Credits

An idea by Blanca Bassols & Raimon Bragulat
Characters illustrated by Raimon Bragulat
Motion graphics by Flúor Films
Photography by Ian Patrick O'Connor & Alejandra Alaff