KLM | Live Reply the spirit of social media

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KLM THE DUTCH ROYAL AIRLINES

KLM LIVE REPLY THE SPIRIT OF SOCIAL MEDIA

In June 2011, we developed a concept to promote the fact that KLM personally responds to all tweets and posts within the hour. We decided to make the replies even more unique and personal – to create responses people would be eager to share with their friends. To do this, we replaced Facebook and Twitter typed characters with a living alphabet made up of real KLM employees.

On Monday, 19 September 450 KLM volunteers came together to respond to tweets and posts in this unique way, by assembling the replies live before your eyes, within the hour. We made live reply videos for 12 hours, during which time #LiveReply became a trending topic. The reactions were overwhelming, and the KLM crew was proud to be BLUE.

Make sure to watch the casemovie below.

KLM | Live Reply the spirit of social media

Published: October 17th 2011

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KLM | Live Reply the spirit of social media

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KLM | Live Reply the spirit of social media

In June 2011, we developed a concept to promote the fact that KLM personally responds to all tweets and posts within the hour. We decided to make Read More