Sydney Opera House is without a doubt the most iconic venue in Sydney but it's also perceived as a classy institution by Australians and tourists. In the summer of 2015, we helped change their attitude by becoming more fun and accessible, turning the Sydney Opera House into Your Summerhouse.
We brought the Summerhouse to life by converting a regular theatre chair into an icon of summer: the deck chair.
Using the deck chair stripes as a key visual element we designed an eclectic and fresh visual identity and brand campaign. We created a new bold colour scheme and a brand template which can be easily altered to keep a consistent look across all communications.
Role: Art Direction | Design
Agency: JOY
