Position and build Quality street as a gifting occasion brand in which people

buy to share with their beloved ones.
Increase Quality Street consideration level among consumers leveraging on
the strong equity and heritage of the brand.
Create an activation through which people can re-live Quality Street’s
essence and get to buy it for gifting purposes.

Strong presence in occasions, Christmas & New Year’s

Establish the gifting platform of QS in the minds of the consumers.
Strengthen the consumer’s relationship with the product and its
communication messages/ spirit.
Increase frequency of purchasing the product especially in occasions.