Presentation board for the project.
The Dodge Dart direct-mailer. Pulls out from the right to reveal the product.
Dodge Dart direct-mailer demo.
Dodge Dart guerilla advertisment.
Dodge Dart billboard in downtown Columbus, Ohio.
A project brief for why I chose to create three product placements for the Dodge Dart.
Research and mind map.
Creating rough sketches and figuring out copy.
Billboard layout.
Direct Mailer process.
