Johnson Controls used a 260 page European catalogue to promote their product range in the UK. As this was not an effective marketing tool, we were asked to create a smaller, user-friendly catalogue that would help increase product sales and be easier to post.
WHAT WE DID
The information was condensed and the number of pages were reduced from 260 down to 60 pages without losing any important information! We were responsible for all new photography, copywriting and printing. Our client loved the result and we have been updating the catalogue for the past seven years.