Some called it the smartest Twitter hack ever, some thought: “Big deal! It’s just an image.”

The tweet, however, demonstrated to our audience in the smartest, cheapest and the most impactful manner that “Urzza is a world of surreal possibilities.”

The tweet got the local brand Urzza straight into the headlines just 3 months into its launch. Personally, it’s been one of my most rewarding ideas.