The Brief
I started my digital career when I joined Parity straight after graduating from University, so it was a pleasure to be asked back to re-design their website. Parity is a global Technology & Software Solutions Company so it was vital the new design would not just represent this but also thoroughly showcase all aspects of Parity's business elements.

The Process
I held a workshop with the heads of department to discuss the goals for the group website and the content that they would need to create to fulfill these goals. I decided on using colour branding to represent that various sections of the business with clearly defined sections rather than just individual pages, allowing cross selling of the companies other services.

I used photoshop to create a series of quickly editable wireframes for the layout of the pages which lead to discussions about hierarchy of content and how the layout could best meet the requirements of the business.

An example of a sub page layout

With the wireframes agreed, parity provided the content for the website and I moved onto the design visuals. Image research was a vital part of this stage as the site was going to be highly visual and it was key the imagery used portrayed the right tone for the Parity brand.

The Result
Together with Parity I created a website design that fulfilled all the requirements. The site also included video integration to build an audience that Parity could continuously engage with.

Testimonial
Dave’s designs enabled us to produce a site that was both modern and attractive. He was good to work with; he had lots of ideas, was supportive of what we wanted to do, but also provided gentle advice if we needed steering back on course.