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    This one is close to my heart because my family owns this garden center business in Northwest Arkansas. I have been working on building the mar… Read More
    This one is close to my heart because my family owns this garden center business in Northwest Arkansas. I have been working on building the marketing, especially the online presence (website, social media, etc.) over the past 4 years. One of the most difficult branding projects was (perhaps surprisingly) this one. My family had their old logo for the last 30 years and held onto it pretty tightly. The reason we decided to change it was because it was a little too intricate and difficult to tell what it was at first glance. For this logo, the main point I wanted to communicate was our major differentiation factor: we grow our own plants. Westwood Grown. That is where the idea behind the logo came from. Although the branding change may be the most visual impact I have made at the business, I have done so much more over my time with Westwood. Read Less
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