Carmen's Cafe is my own retail shop; cafe combine with fashion boutique of my brand identity . The aim of this project is to make a fashion statement by telling who am I of my self branding and bringing new experience to the customer's lifestyle.  I also would like to make a statement or belief that my branding can bring confidence to the people to be who they want to be and who they are. A series of soft, subtle color mixed with monochrome image gives off the vibrant feeling and neutralize the whole corporate identity.