This is a live project commissioned by the Heritage Council in which I was required to design a new identity for the
Council along with additional promotional material for Heritage Week 2016.
I have centred my identity design around the theme of conversations, aiming to encourage and spark
more conversation about heritage amongst the public. The logo imitates a speech bubble, while the promotional
campaign posters consist of pieces of Irish heritage talking humourously to each other, in order to attract the viewer's
attention. The overall tone of the identity is light and humorous, highlighting that fact that learning about your own
heritage shouldn't be as dreary and dull as it sounds.
