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    An offbeat food truck, obsessed with oddities. the pigeon follows the traveling circus from city to city. the pigeon experiments with type treat… Read More
    An offbeat food truck, obsessed with oddities. the pigeon follows the traveling circus from city to city. the pigeon experiments with type treatments and layouts. The goal was to create a cohesive brand that had a tool kit that could be pulled apart and used in unique ways across a variety of platforms. Type was used to represent imagery. The pigeon logo is broken in the same fashion as the illustration. Words circle the pizza box like a chef would roll out the pizza dough. The word “coffee” is stacked like a pile of coffee beans. An eye chart represents how vision is blurred the more a person drinks. Read Less
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An offbeat food truck, obsessed with oddities. the pigeon follows the traveling circus from city to city.
 
the pigeon experiments with type treatments and layouts. The goal was to create a cohesive brand that had a tool kit that could be pulled apart and used in unique ways across a variety of platforms.  
 
Type was used to represent imagery.  The pigeon logo is broken in the same fashion as the illustration. Words circle the pizza box like a chef would roll out the pizza dough. The word “coffee” is stacked like a pile of coffee beans. An eye chart represents how vision is blurred the more a person drinks.
 
A food truck, obsessed with oddiies. The pigeon follows the traveling circus from city to city.