An offbeat food truck, obsessed with oddities. the pigeon follows the traveling circus from city to city.
the pigeon experiments with type treatments and layouts. The goal was to create a cohesive brand that had a tool kit that could be pulled apart and used in unique ways across a variety of platforms.
Type was used to represent imagery. The pigeon logo is broken in the same fashion as the illustration. Words circle the pizza box like a chef would roll out the pizza dough. The word “coffee” is stacked like a pile of coffee beans. An eye chart represents how vision is blurred the more a person drinks.