SUPERNOVA | Branding's profile

NUCETE / college thesis

The current website - like its predecessor proposal - consist of a vast amount of information that disperses the user's gaze interested in the business, bringing tabbed they are obsolete and which hardly feel identified. In turn, usability to navigate the site does not have an entertaining and more complex, sometimes the action.
For these reasons, it is appropriate redesign as a structural and conceptual architecture, information architecture; redirecting the look of your user profile to contents that are of most interest and providing a comfortable ride and hence, that makes you feel identified.
To implement this idea, a survey was conducted and it was noted that at present, many websites that offer this type of concepts, handle scrolling with the "scroll" tool to synthesize through it all site content and dynamic usability. Another consideration was taken of this type of sites is the reduced amount of information, noting that helps the concept worked for companies as it takes away tediousness to as dynamic as today's user.
Nucete offer their participation - through a promotional stand - in events that are related to the visit of the target mentioned; to make him partaker of experience tasting products, while offering a space in which you feel comfortable. There will also be with girls who will be in charge of moving the event to provide such tastings (to be simple preparation but with a high culinary standard) to reference the new conceptual proposal.
A competition, which looks towards the traget was devised that we want and need to feel part of the gourmet universe. Were generated certain diffusion pieces (posters, banners on facebook, website promotion) shall be placed in locations that target usually visits: local delicatessen and high-end restaurants adhere to the experience, through an agreement with Nucete.The contest will have as objective empathic generarsensaciones on participants, offering them a gourmet moment.
Clothing contestant
The print advertisements will be on magazines that are consistent type the target consumer and therefore the conceptual proposal. They function as a system which is intended to show the synthesis of these gourmet moments: simple and high quality culinary preparations.
NUCETE / college thesis
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NUCETE / college thesis

Existing concepts proposed model operating are quality and tradition by consumption of high-end products, either nationally or internationally; e Read More

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