The current website - like its predecessor proposal - consist of a vast amount of information that disperses the user's gaze interested in the business, bringing tabbed they are obsolete and which hardly feel identified. In turn, usability to navigate the site does not have an entertaining and more complex, sometimes the action.
For these reasons, it is appropriate redesign as a structural and conceptual architecture, information architecture; redirecting the look of your user profile to contents that are of most interest and providing a comfortable ride and hence, that makes you feel identified.
To implement this idea, a survey was conducted and it was noted that at present, many websites that offer this type of concepts, handle scrolling with the "scroll" tool to synthesize through it all site content and dynamic usability. Another consideration was taken of this type of sites is the reduced amount of information, noting that helps the concept worked for companies as it takes away tediousness to as dynamic as today's user.