We Are Hockey Campaign
The 2013-2014 season was an incredible one for the Habs. They carried the hope of Quebecers and the entire country far into the playoffs. In turn, we showed passion for our team. We showed how Montrealers embody hockey. We showed how we go further. Because, “We Are Hockey”.
Credits
Creative Direction: Martin Dessureaux
Art Direction: Marc Caringal
Copywriter: Martin Barry
Photographer: Jocelyn Michel
Designers: Fiona Marangoni, Nicolas Pierre
Retoucher: John Lalousis