The purpose of this project was to analyze the Savannah History Museum using contextual research, identify the main touchpoints with which the customers had contact, and map their service experiences. Following the double diamond process, this project was divided into three parts.
For the first part, Discover and Define, we conducted research at the museum and identified the main users and their individual journeys.
The second part, Define and Develop, consisted of identifying the main problems with the service and using lateral thinking to brainstorm solutions.
For the final part, Develop and Deliver, we affinitized our ideas to develop two concepts, one which would optimize the service and one which would transform it.