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    The objective of this American Red Cross brochure was to design a piece that carries a consistent concept throughout and really engages the audie… Read More
    The objective of this American Red Cross brochure was to design a piece that carries a consistent concept throughout and really engages the audience. My concept here is ‘connections’—connecting ‘YOU’ the viewer to volunteer work at the American Red Cross. I chose the maze book for the format, which takes the viewer on a journey, helping to create an emotional connection to the piece. Once the piece is unfolded, you are left with a poster of a map showing places where you can help; and the location of your local Red Cross chapter. Read Less
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