CONTEXT
Context is all about perception - where something is placed matters, but how it's perceived matters more.
Take a closer look at the boxes - is the word on box, in the box, at the front of the box or at the rear? Are you viewing the box from above, below, left or right?
The word is always in the same position, it's just some minor changes to the way the box is drawn that makes it look like it's in a different position.
Which is the viewpoint you're most keen to convey? What could be done to make it stand out, and make the viewer see it as you intended it?
