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    The Beats Studio has become a fixture on the heads of the world’s best athletes. Our campaign linked this insight with one of the key features of… Read More
    The Beats Studio has become a fixture on the heads of the world’s best athletes. Our campaign linked this insight with one of the key features of the headphone: Adaptive Noise-Canceling. Sports’ elite Cesc Fabregas of the FC Barcelona, Colin Kaepernick of the San Francisco 49ers, Kevin Garnett from the Brooklyn Nets, and Richard Sherman of the Seattle Seahawks are shown using Beats Studio to escape the intimidation of rival crowds and reporters and get into their zone. Juxtaposing an uplifting track by Aloe Blacc, now #2 on iTunes, with imagery of fan abuse creates a disarming scene that demonstrates the power combination of noise-canceling and precision sound quality that the Studio brings to your ears. CREDITS: Executive Creative Director: Rodrigo Sobral Creative Director: Rodrigo Sobral Associate Creative Directors: Dan Maxwell, Stuart Parkinson Creative Team: Tyree Harris, James Beke Art Director: Ami Lewis Read Less
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