A logo is more than a cute symbol. It gives your business a face. It portrays what your company stands for.
So, what makes a logo/brand memorable?
1. Keep it simple.
2. Use minimum colors.
3. Make it timeless.
Think CocaCola, FEDEX, Nike and Target. That's what you aspire to create.
These are "logos" that I've had the pleasure of creating. I have enjoyed seeing them used. There are more, but, these are among my personal favorites.
This logo was created in 1987 and was used until 2011 when a new director wanted to "rebrand" the film festival. I did this work while employed by Riverside Press in the art department. The logo still pops up on the world wide web and had a good run.
The photo is by Peter J. Nolan. This "logo" has been used for eight years and has garnered a following.
What kind of visual will enable classical music to appear as a "cool thing?" This logo/billboard design worked well.
When designing a logo for an individual or a business, it is a collaboration between me and the person with the final approval. I like creating a few different things for clients. It gives them a frame of reference to tell me what they do and don't like. This logo didn't make the final cut with the client, but I liked it, so I'm including it here.
This logo went through a prolonged process to get to this; there's a lot of information that has to be conveyed, but, it has to be memorable. That's the whole point of a logo, right? They've been very happy with this one and have gotten a positive response from their audience. They're a new "business" and still establishing their identity.
