Helen McReynolds's profile

Graduate Collection - Sui Generis - AW12/13

‘Sui-generis’ stems from Sonja Bäumel’s thoughts concerning innovation in synthetic biology; clothing that could “transmute into different forms, colours and functions”.  This philosophy is paired with research into a gender-neutral fashion sensibility.   The two notions combine creating garments that seemingly morph, mutate, moult, merge, migrate and imitate.
 
The collection proposes a number of garments that are classically familiar yet distorted.  This neutralises gender-specific design and allows the evolution of a hybrid garment type.  A new aesthetic is appropriate for today’s non-conformist consumer who embraces innovative, expressive and informed design.  The collection culminates in sophisticated streetwise day to nightwear pieces driven forward through trompe-l'œil pattern cutting and knit techniques in new hybrid realisations.
 
An androgynous, oversized to skinny proportion prevails throughout the collection.  Fabrication balances fluid, lacquered and membrane-like qualities and a more wild and unprocessed sentiment.
Graduate Collection - Sui Generis - AW12/13
Published:

Graduate Collection - Sui Generis - AW12/13

The philosophy that clothing could “transmute into different forms…” (Baumel) is combined with a gender-neutral sensibility, creating classically Read More

Published: