Shortlist in "White Square" festival.

 

 

Goal: building awareness of Bongrain products.
The idea: connect the products with the French kitchen and way of life, build communication based on recipes, dishes and serving.

Solution: The website involves the audience in the atmosphere of French kitchen and lifestyle. The product site gained the educational role and informs not only about the products - cheese brands, but also about serving, combination with other food and, of course, using them in cooking. Users realised that they can see our products not only as a box of French cheese, but also as an ingredient that can be combined with others in a huge variety of recipes.The main page consists of content blocks that display likes and comments, so users can choose the most popular content. The site turned into a long-lasting interactive platform having the capacity to run contests, special projects and adding new types of content and activities.