OBJECTIVE Worked in a team to create an identity and campaign for an organic convenient store.
GOALS Utilize fresh natural colors, that promote an inviting and warm atmosphere in the store while still being playful and avoiding the clean and sterile colors associated with current convenience stores.
SOLUTION Together with my team, we created designs using photography of fruit and vegetables combined with illustrations to make characters.
My responsibilities included, leading the
team’s creative direction, logo design,
poster, trifold, & outdoor ad design, and