Client: San Diego Zoo 

Product: Animal Encounters Exhibition 

Target Market: Millenials and kids ten and under.

Description: Semi Comps to a campaign aimed towards millenials and children. The ads are meant to have them see animals in a different angle, make them find their "Spirit animal" by putting the animals in crazy scenarios

Problem: Animal encounters is one of the least visited exhibits in the zoo. The client wants the exhibit to gain at least 75% more attention by the target market. 

Solution: The goal for the advertisement is to have the target audience intrigued by ridiculous actions done by the animals. Every animal will be placed in a situation that gives them sort of human characteristics, they can be either dancing or racing cars. Alliteration will be used in the copy to make the situation playful. 

Tone: Copy will have a humorous tone. Use of alliteration to sound like a nursery rhyme. Images will have a 
cartoon-like theme.