Sami Garam – Brand Identity
Sami Garam is a well known Finnish culinary and tv-personality, writer, entrepreneur, and a chef. When a time came to push it a little bit forward, Garam launched his new product line 'Garam kastikkeet'. In order to make the products unique and easily recognizable, we wanted to create a brand identity which communicates the personality of a master chef behind the brand.
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Art Director & Designer: Sami Petman
Creative Director: Toni Hukkanen