Sami Garam is a well known Finnish culinary and tv-personality, writer, entrepreneur, and a chef. When a time came to push it a little bit forward, Garam launched his new product line 'Garam kastikkeet'. In order to make the products unique and easily recognizable, we wanted to create a brand identity which communicates the personality of a master chef behind the brand.
Art Director / Designer: Sami Petman
Creative Director: Toni Hukkanen