One Real Pound
Print / Waffar.com
Agency: Marcom, Egypt
Creative Director: Kaz
The Brief
Waffar.com is a promotions portal based in Cairo. We were asked to remind clients and consumers exactly what Waffar.com is about, and in turn drive more people to the website.
The Idea
Waffar translates to “Save” in Arabic. To promote Waffar.com, we inserted a real Egyptian one pound note in 2000 copies of a magazine, with the text underneath suggesting that more can be saved by logging on. These 2000 copies were then sent to select subscribers of the magazine as well as to over 100 targeted companies.
The Results
Waffar.com’s call center was flooded with calls from new clients wanting to post their promotions on the site, and some people even called in to thank Waffar.com for the pound. In less than a month, visits to the site increased by 26% and brand awareness rose by 18%
Waffar.com is a promotions portal based in Cairo. We were asked to remind clients and consumers exactly what Waffar.com is about, and in turn drive more people to the website.
The Idea
Waffar translates to “Save” in Arabic. To promote Waffar.com, we inserted a real Egyptian one pound note in 2000 copies of a magazine, with the text underneath suggesting that more can be saved by logging on. These 2000 copies were then sent to select subscribers of the magazine as well as to over 100 targeted companies.
The Results
Waffar.com’s call center was flooded with calls from new clients wanting to post their promotions on the site, and some people even called in to thank Waffar.com for the pound. In less than a month, visits to the site increased by 26% and brand awareness rose by 18%
