GEO NEWS & GEO TEZ UK CAMPAIGN 2013
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Geo News is the leading news channel of Pakistan & Geo TEZ is the first headline news channel of Pakistan. These channels are the part of the biggest media house of Pakistan i.e. "Jang Group"
This campaign options were developed TO GET MORE VIEWERSHIP BY INCREASING BRAND EQUITY &
ANNOUNCING OUR PREMIUM CHANNELS NOW AVAILABLE FREE IN UK.
Although these options were not approved as the brief from the client got changed. But I really enjoyed making this campaign options and felt quite confident afterwards.
Although these options were not approved as the brief from the client got changed. But I really enjoyed making this campaign options and felt quite confident afterwards.
Concepts & Design by Khurram Naveed & Ambreen Masood
Copy writer: Arshad Wali
Sr. Manager Creative: Adil Bawla
Copy writer: Arshad Wali
Sr. Manager Creative: Adil Bawla
“OPTION 01”
SAB SAY AGAY GEO!
(Jang & Geo, staying always No.1)
“OPTION 02”
PEOPLE BELIEVE THAT…BUT THE TRUTH IS…
(Changing the viewer's misconception)
“OPTION 03”
OUR BELIEFS SINCE 1939
(Increasing brand loyalty through our Values)
After getting internal (department) feedback, the design for this option was changed
