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    Branding & visual identity for Christina's: a unique bed & breakfast in the heart of Ho Chi Minh City
Christina’s is a unique, highly sought-out bed & breakfast located in the heart of Ho Chi Minh City
Christina’s was created by founder Thu Nguyen, an ex-investment banker who saw a gap in the hospitality industry while travelling Asia & South America. He returned to his home in Ho Chi Minh city after a break from his prior career to open a franchisable series of “homes away from home” where guests could be curated to match the fit & style of each establishment. A blend between co-working space and bed & breakfast, the first Christina’s has been highly sought after by guests thanks to its impeccably designed rooms, friendly & welcoming atmosphere, and its hosts’ genuine love of their guests.
Branding & Visual Identity
From the very beginning it became important to characterize both the clean and comfortable aesthetic of the rooms and the welcoming, inclusive nature of Thu’s business. Inspired by Thu’s philosophy of “two hearts,” we created a logotype and visual identity that unifies a clean, minimal style with a welcoming air and evokes the symbolism of Thu’s “two hearts” beautifully.
From Christina's:
"Your sharing-heart is for putting out pieces and leaving them behind in wonderful places that touched you and made you feel at home. Your keeping-heart is to collect all these loved moments and lovely people you met around the world and this exactly is the heart of traveling: leaving things behind and keeping other things with you forever."