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    About

    Cosella is an rising electronic music producer specializing in the ‘deep house’ and ‘tech-house’ genres. He hired me to produce a brand, visual i… Read More
    Cosella is an rising electronic music producer specializing in the ‘deep house’ and ‘tech-house’ genres. He hired me to produce a brand, visual identity, website and concept artwork for his LP launch. Read Less
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Cosella is an rising electronic music producer specializing in the ‘deep house’ and ‘tech-house’ genres.
 
Background
Set apart from his peers by a highly minimal style and a groovy, jazz-inspired aesthetic, Andreas Anthony Rizek has taken the independant electronic music industry by storm, establishing a name for himself on massive platforms such as Beatport and playing alongside world-famous acts and Ibiza/Miami staples such as Swedish-born Alesso and DJ Chris Lake. Although he has benefited from such associations, Rizek’s success has largely been a product of his unorthodox sounds and his unwillingness to conform to popular trends.
 
Concept, Branding & Visual Identity, Website
As we would have a continued and long-lasting creative partnership that spanned a variety of projects, it was important to establish a visual aesthetic that fit Rizek’s brand beautifully and would translate well over many different mediums and projects — from websites to media kits, posters, and LPs. After much discussion, we decided to pursue a muted, progressive and minimal tone throughout the breadth of Cosella's visual identity — and characterize each of his audio releases and creative projects with high-impact, abstract and fantastical imagery. This idea bloomed into a concept for Rizek’s first set of vinyl LP releases: Follow My Groove. Each successive release was detailed with an abstract color-shifted animal print — a testament to Cosella's non-conformity and unique audible style — and each album-cover was screen-printed on high-quality uncoated textured paper to give it a unique tactile feel and visual appearance. Cosellanation.com was built as an aggregate for all of Rizek's releases; designed with a minimal tone and focused on the unique imagery of each release.